To promote the 2015 Veloster, Hyundai partnered with the IFC show "Sound Advice" for a full season of product placements. We worked with Sound Advice to transparently promote the Veloster, acknowledging that the star of the show was being paid by Hyundai to drive their car. To be even more transparent about the whole thing we also wrote and produced a series of pre-roll spots giving viewers a look behind the scenes of the product integration planning sessions.